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18个月亏260万:一场成功的顾客信任重建试验

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2016骞?3链?15镞ヤ腑锲藉叡浜у厷绗崄鍏鍏ㄥ浗浠h〃澶т细鍚庯紝鍏ㄥ浗鍙嶈厫璐ヨ繍锷ㄦ剤婕旀剤鐑堬紝璐畼姹″悘绾风悍钀介┈锛屽挨鍏舵槸銆婂浗瀹跺叓澶ц鍒欍?嬨?傚畠涓崭粎鏄殗瀹ゅ悕涓嬬殑钬灭殗瀹跺镙♀?濓紝涔熸槸浣庤皟濂㈠崕鍚崭笅镄勨?灭浜轰勘涔愰儴瀛︽牎钬濄?傚綋鍗充娇鏄簲鏄熺骇閰掑簵涔熻杩浆钥屽嚭鍞棭椁愭椂锛屼緷璧栫嚂绐濆拰椴嶉奔镄勫崡鏂逛骇鍝佽杩叧闂儜宸炰腑铡熻矾鏄緢镊劧镄勩??

"绾告?绘槸娴呯殑銆傜煡琛屾槸鐪熸镄勭煡璇嗐?傗?濅粠澶у姣曚笟鍒版垚涓轰紒涓氱殑瀹为獙瀹ゆ妧链憳锛屼粠镶$エ甯傚満璧氶局鍒版垚涓洪儜宸炲ぇ瀛﹂楗鐞呜甯堬紝寮犻洦娴︽竻妤氩湴璁よ瘑鍒扮悊璁虹殑链?澶т环链煎湪浜庢寚瀵煎疄璺点??

濡备綍楠岃瘉浣犵殑鐞呜娌℃湁璇锛屾渶濂界殑鏂规硶鏄湪瀹炶返涓楠屽畠銆?

鍗楀浗涓?鍝佺殑鍏抽棴缁欎简鏁欎简浜斿勾椁愰ギ绠$悊镄勫紶板ㄦ郸涓?涓湡姝g殑链轰细銆?

锲犳锛屽紶板ㄦ郸鎺ョ浜嗗皝闂殑鍗楀浗浜у搧锛屽紑濮嬩简濂圭殑钬滆嚜鎴戣璇佷箣镞呪?濓紝褰撴椂杩椤楂樼椁愬巺鐥涗笉娆茬敓銆?

18涓湀浜?260涓囷细涓?鍦烘垚锷熺殑椤惧淇′换閲嶅缓璇曢獙

銆婂畾浣嶃?嬮?傜敤浜庢墍链夋瘮璧涳紝椁愰ギ闄ゅ銆?

鍗楀浗涓?鍝佸仠涓氩墠锛屾槸涓?瀹朵互鐕旷猃鍜岄矋楸间负涓荤殑楂樻。椁愬巺銆傚崟浠锋槸500鍒?600鍏冦??

褰撹姳璐瑰叕鍏辫祫閲戞椂锛屾疮涓汉閮藉湪鎯虫氮璐规椂闂达紝鑺遍局鍙戞硠镒ゆ?掞紝鍚冧笢瑗垮拰甯︿笢瑗?.

浠庡ア鍗庣殑楂樼椁愰ギ鍒板钩姘戞秷璐癸紝浠?涔堣兘镊劧闄崭绠浠锋牸鏉ヤ缭鎶ゆ捣椴滐紵

骞歌繍镄勬槸锛屽紶板ㄦ郸鍠沧骞朵简瑙f捣椴滐紝镓?浠ヤ粬鎶婂崡锲戒竴鍝佹敼鎴愪简鍗楀浗涓?鍝佹捣椴滃煄銆?

涓。椁愰ギ链変袱涓敓锻戒箣闂?:涓?涓槸杈愬皠鍗婂缎锛屽彟涓?涓槸鍙g鏁埚簲銆?

鍗楀浗涓?鍝佹捣椴滃煄浣崭簬涓师涓滆矾锛屽ぇ瀛︺?佸尰闄€?佺伀杞︾珯镄勮タ?箍鍦哄湪鍗婂叕鐞呜寖锲村唴銆?

鍙g钀ラ攒鍙栧喅浜庢疮涓汉镄勬妧鑳姐??

涓轰简缁椤崐鍏噷娑堣垂钥呯暀涓嫔ソ鍗拌薄锛屽紶板ㄦ郸瑙勫畾:

1銆傛病链変汉鑳借璐秴杩?80鍏冦?傝秴杩囬檺棰濆悗锛屾湇锷′汉锻樻病链夎链嶆秷璐硅?呮敼鍙樿鍗曟垨杩涜澶勭綒銆?

2銆傚浜庨【瀹㈣璐殑楸硷紝链嶅姟浜哄憳鍦ㄥ悜鎴块棿鎶ュ憡凿滆偞镞跺簲鎼哄甫绉ゃ?傚湪灏嗘椿楸兼憜锷ㄤ笁娆″苟鍦ㄩ【瀹㈤溃鍓嶆憜锷ㄤ笁娆″悗锛屼粬浠簲鍐嶆绉板叾閲嶉噺骞跺皢鍏跺皠鏉?銆?

寮犻洦娴︿笉浠呮妸涔︿腑镄勨?滆瘹瀹炵鐞嗏?濊繍鐢ㄥ埌镊繁镄勫疄璺典腑锛岃?屼笖浣夸箣鍏蜂綋鍖栥?佸埗搴﹀寲銆?

"涓?鍒囬兘鍑嗗濂戒简锛屽彧鏄皯浜嗕竴镣圭偣銆?"涓轰简鍦ㄤ粬镄勨?滃娍锷涜寖锲粹?濆唴鏀瑰杽涓庢秷璐硅?呯殑鍏崇郴锛屽紶板ㄦ郸杩涜浜嗗嚑澶╃殑鍐呴儴娴嬭瘯:锲藉简鑺傞偅澶╋紝铔よ湂琚厤璐硅禒阃并??

鍦ㄥ厤璐圭殑鍐呴儴妫?镆ユ湡闂达紝鐢熸剰鐪熺殑寰埚叴闅嗐?傚敖绠¤姳璐硅秴杩?10涓囧厓锛岄挀楸艰缮鏄渶瑕佽楗碉紝镟翠笉鐢ㄨ钬沧姄浜衡?濅简锛?

寮犻洦娴﹀畲鎴愪简钖叕鎴樼暐锛屽苟浠ュ崡锲戒竴鍝佺殑鎴愬姛杞瀷璇佹槑浜呜嚜宸憋紒

鍦ㄦ寮忓紑骞旷殑绗竴澶╋紝鍏呮弧甯屾湜镄勫紶板ㄦ郸鏄剼锠㈢殑锛屽洜涓哄湪闾eぉ锛岀槠鏉裤?傛病链夊崟涓?镄勪笟锷¤〃銆?

18涓湀浜?260涓囷细涓?鍦烘垚锷熺殑椤惧淇′换閲嶅缓璇曢獙

镙规湰娌℃湁鐢熸剰銆傞偅澶じ寮犱简銆?

寮犻洦娴﹀儚鐑攨涓婄殑铓傝殎涓?镙风啲澶滃埌灏呜繎涓崃锛屼竴妗屽浜烘潵浜嗐??

寮犻洦娴﹂潪甯稿按灏紝寮?濮嬬敤姘存嫑寰呭浜恒?傜湅镌?绌鸿崱钻$殑澶у巺閲屼緧钥呭镐殑鐪肩锛屼粬镄勫绩镐︽?︾洿璺炽??

杩欐槸镐庝箞鍙戠敓镄勶紵杩欐槸镐庝箞鍙戠敓镄勶紵寮犻洦娴︽侪锻嗕简锛?

绗竴澶╂槸杩欐牱锛岀浜屽ぉ涔熷ソ涓崭简澶氩皯锛岀涓夊ぉ鍚屾牱镄勯棬鍙互钀介笩锛?

鐪嬩功锛岃缑杞弽渚э紝涓岖湢涔嫔锛屾垒涓汉鍜ㄨ鍜岃璁?.

绗竴涓湀钀ヤ笟棰濅笉鍒?8涓囧厓銆备絾鏄繍钀ユ垚链槸6700涓囧厓銆?

甯傚満缁忔祹镄勬湰璐ㄦ槸浠?涔堬紵淇$敤缁忔祹锛?

淇$敤缁忔祹镄勫叿浣撹〃鐜版槸浠?涔堬紵?笌娑堣垂钥呭缓绔嬩俊浠伙紒

铔よ湂鍏嶈垂璧犻?侊紝绯荤粺淇濊瘉姣忎釜娑堣垂钥呬笉瓒呰绷80鍏幂殑镐т环姣?.涓轰粈涔堣繖浜涙帾鏂戒粛铹朵笉鍙俊锛?

寮犻洦娴﹁糠鎯戜笉瑙o紒

淇′换鏄弻鏂圭殑浜掑姩鍜屽潥鎸侊紝钥屼笉鏄洸鐩濂藉拰杩庡悎锛屽挨鍏舵槸鍦ㄥ綋鍓崭腑锲解?滆惀阌?杩囧墿钬濄?佲?滆嚜鐢遍櫡阒扁?濆拰涓ラ吨椋熷搧瀹夊叏寮曞彂镄勨?滀俊浠诲嵄链衡?濅腑銆?

寮犻洦娴︽兂鍒伴敠姹熼厌搴楃殑钀ラ攒绛栫暐锛屾亶铹跺ぇ镇?

褰撴椂锛屾潵鍒板崡锲戒竴鍝佹捣椴滃煄镄勯【瀹㈤鍏埚潗涓嬫潵锛屾嬁镌?妗屽瓙涓婄殑鏉瓙搴曢儴锛屽湪鐏厜涓嫔镓炬寚绾广??

18涓湀浜?260涓囷细涓?鍦烘垚锷熺殑椤惧淇′换閲嶅缓璇曢獙

寮犻洦娴︽嬁浜嗕竴鍙犱簲缇庡厓阍炵エ锛屼粠涓?涓埧闂村埌鍙︿竴涓埧闂翠粯娆?.

寮犻洦娴︿篃娌℃湁锅氢换浣旷爷绌讹紝鍙椤惧鍚屾剰锛屼粬灏卞綋鍦轰粯阍便??

涓嶈鍜屾湇锷′汉锻樻墦浜ら亾锛屽彧瑕佽浠栦滑鐭ラ亾浠栦滑涓?澶╄鑺卞灏戞椂闂达紝锲犱负浠栦滑镄勬澂瀛愭病链夊啿娲楀共鍑?锛?

浠庝竴涓瘝鍒板彟涓?涓瘝锛屼粠涓?涓瘝鍒板彟涓?涓瘝锛岄檮杩戞湁瓒婃潵瓒婂镄勯【瀹€??

璧峰垵锛屾湁璁稿镓嫔嵃鍜屾洿澶氱殑阍便??

鍚庢潵锛屾寚绾硅秺鏉ヨ秺灏戯紝瓒婃潵瓒婂镄勯【瀹㈡潵瀵绘垒鎸囩汗銆?

链埚簳锛屽紶板ㄦ郸瀵勫嚭鏁颁竾鍏冣?沧坠鍗伴局钬濄??

娲诲姩缁撴潫鍚庣殑绗簩澶╋紝涓?浣嶈?佸お澶张鏉ヤ简锛岃濂瑰惉璇翠简杩欎釜娲诲姩銆傚ス鐗瑰湴鏉ュ埌涓浗鍗楁柟绗竴涓捣椴滃煄锛屽搧灏濅竴浜涜彍镶达紝瀵绘垒鎸囩汗銆?

寮犻洦娴﹀井绗戠潃璁╄?佸お澶啀镓句竴阆嶃?傛寚绾逛粛铹舵槸浜斿厓銆?

锲犱负濂圭煡阆揿崡锲戒竴鍝佸拰闄勮繎镄勫眳姘戠殑淇℃墭璐圭敤链?澶氭槸鍑犱竾鍏冿紝杩欐槸涓?绗斿ソ涔板岽锛?

闄や简杩欑淇′换钀ラ攒锛屽紶板ㄦ郸瀵逛俊浠绘湁镟存繁镄勭悊瑙c??

涓婇溃链夋敛绛栵紝涓嬮溃链夊绛栥?傛?婚儴璁惧湪涓婃捣镄勪竴瀹跺叕鍙告湁涓夊悕鍟嗗姟浜哄憳锛屼粬浠潵鍒板崡锲戒竴鍝佹捣椴滃煄鍚冮キ锛屽苟涓诲姩鎻愬嚭阃?鎴挎椂鍒峰悕鐗囥?备粬浠効镒忓浠?10%镄勬坠缁垂鍜屼竴镣归局銆?

寮犻洦娴︾涓?娆″?屾剰浜嗭紝锲犱负椤惧灏辨槸涓婂笣銆?

绗簩娆★紝褰撴垜鎴愮啛镄勬椂链欙紝鎴戜篃鍚屾剰浜嗐??

绗笁娆★紝寮犻洦娴︾敓姘斾简銆傚崡锲戒竴鍝佸嚭鍞ぇ绫筹紝涓嶆槸阈惰锛屼篃娌℃湁璧氩埌浠栦滑10%镄勯局銆?

涓嶈鍒风堕銆?

涓変釜阌?鍞汉锻樿锛屸?滀笉锛屽緢濂姐?傛湁镟村镄勫湴鏂瑰彲浠ュ悆銆傛垜锻婅瘔镓?链夋潵閮戝窞镄勫叕鍙镐笟锷′汉锻桡紝浠栦滑涓嶅厑璁稿湪杩欓噷鑺遍局銆傗??

寮犻洦娴︽柉濉斿竷鏂蛋杩囨潵锛屾寚绀烘帴寰呭憳灏呜繖涓変釜浜哄垪鍏ラ粦鍚嶅崟銆?

杩欎笁涓晢浜虹湡镄勫缓璁粬浠殑鍏徃涓嶈璁╁叕鍙哥殑閮戝窞璁垮鍦ㄥ崡锲戒竴鍝佹捣椴滃煄娑堣垂銆?

涓婃捣镐婚儴镊寸数鍗楀浗涓?鍝佹捣椴滃煄璇㈤棶鎯呭喌锛屽紶板ㄦ郸濡傚疄鍚戜粬浠В閲娄简鎯呭喌銆?

涓婃捣镐婚儴浠ヤ笅锛屾墍链夊埌閮戝窞镄勫晢锷′汉锻桦彧鑳芥姤阌?鍦ㄥ崕鍗楃涓?涓捣椴滃煄镄勯楗秷璐?.

绛栫暐鏄ア渚埚搧銆?

铹惰?岋紝涓?镞︽垬鐣ヨ幏寰楁壒鍑嗭紝灏嗕细链夋剰鎯充笉鍒扮殑婧环銆?

寮犻洦娴﹀师链兂鍦ㄤ笁骞村唴璧旈局锛屼絾鍦ㄦ姇璧?260涓囧厓鍚庣殑绗?18涓湀銮峰埄銆?

铏界劧闾d釜链堢殑鍒╂鼎鍙湁鍑犵栌缇庡厓锛屼絾寮犻洦娴︽竻妤氩湴鐭ラ亾鍗楀浗鏄椂链欐妸澶辫触鍙樻垚鑳滃埄浜嗭紝濂逛篃蹇呴』蹇嶅弹銆?

锲犱负锛屽ス鐪嫔埌椁愰ギ甯傚満鐜鍙戠敓浜嗗彉鍖栵紝璇氩疄绠$悊镄勬椂浠e凡缁忓埌鏉ワ紝濂戒汉璧氶局镄勬満浼氢篃宸茬粡鍒版潵銆?(鐭虫磱锛屼笓涓氶楗綉缂栬緫)
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